On Sale Oct 1, 2015 Experiencing the Warm and Gentle World of Cacuma Through Embroidery

Cacuma is a clothing line created by Hobonichi and art director/designer Yoshie Watanabe. The collaboration began in 2013, when Watanabe, who was still working in graphic and industrial design full-time, became interested in designing clothing. She wanted to focus on creating comfortable, casual clothes that would look nice on anyone. Her intricate designs instill a sense of joy that comes from wearing beautiful art through dresses and shirts. This year, the Hobonichi Techo cover lineup includes 3 Cacuma covers. Watanabe's unique outlook shines through the detailed embroidery of floral designs coupled with fairytale images of young women. The images are a perfect companion as your techo cover stays by your side every day. Here's a closer look at how the designs turned out.

Who is Cacuma designer Yoshie Watanabe? Watanabe is a designer that works with a wide spectrum of mediums, such as graphics, textiles, and products. Here is a small sample of her work.

A longtime product Watanabe has created since her time at graphic design company DRAFT is a collapsible plastic water vase, which functions as a bag that expands when filled with water. New designs are released annually.

Together with art director Ryosuke Uehara, Watanabe started the company KIGI in 2012. She works on such projects as KIKOF, where she designs tableware with Shigaraki ware craftsmen.

Watanabe's intricate yet soft lines and warm and inviting color schemes come together to create wonderful designs. Even her illustrated books are easy for adults to love.

Let's take a closer look at the Cacuma covers! Special attention has been paid to all the details of the Cacuma covers, from the touch to the color schemes to the bookmarks. Feel free to check out all the details of these new covers.

The cover is a recreation of Watanabe's initial fine-tip marker drawing, with the embroidery keeping the hand-drawn feel of the original image.

The front of the A6 Original cover Walking With Roses features a bright, blooming rose embroidered in pink and white. The protruding threads are arranged to mimic the original pen artwork.

The back of Walking With Roses portrays a girl walking away, drawn out in threads colored in two shades of pink, a light blue-green, and red. This color scheme is one of Watanabe's favorites.

The front of the A5 Cousin cover Sitting With Hyacinths is drawn out in the style of a hand-drawn outline with brightly-colored stitching that pops.

The back of Sitting With Hyacinths features an embroidery design that was reworked countless times to perfect the rough feel of hand-drawn artwork.

The ribbon bookmarks in the A6 and A5 covers match their respective color schemes and themes.

The base fabric of the A6 and A5 covers is a knit Kersey cloth often used in blazers. It's also featured in clothing designs in the Fall 2015 Cacuma lineup. The deep navy cover brings out the bright colors of the stitching.

The front of the Weeks Zippers carrying case Glittering Daffodils features magenta and red flowers with a white outline for a unique portrayal of blooming daffodils.

The Glittering Daffodils Weeks cover uses the casual-feeling jersey-knit material. The zipper lining is an olive green to complete its overall look that's so characteristic of Watanabe's designs.

A word from Yoshie Watanabe about the covers

I love embroidery. There's a special feeling in it you can't find anywhere else. I remember my mother's embroidery book from my childhood. It had lots of pictures, so I would look through it a lot. It's pretty difficult to embroider a design with that hand-drawn look. I've tried it so many times, and the threads were either too jammed together or too far apart. But I finally figured it out in the end, and I was so excited that it worked out. When I design clothes, I try to keep the look mature enough that people won't feel it's too cutesy for them to wear. But now that I was working with a techo cover, I felt it was okay for me to go all out with a cute design, and I drew out my favorite flowers.

3 New Cacuma Designs
CACUMA Walking With Roses [A6 Original] Cover Only: 4,860 yen
[A5 Cousin] Sitting With Hyacinths Cover Only: 7,020 yen
Glittering Daffodils Weeks Zippers Carrying Case Cover Only: 9,720 yen
Cucumber clothing line by Yoshie Watanabe

2015-09-28-MON

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