Part1
I’m a speedy chooser
2017-10-12-Thu

The TS series cover is crafted every year with the leather chosen by graphic designer Taku Sato. Over the years, we’ve witnessed the lightning speed at which Taku chooses the leather from a considerable number of candidates laid out in front of him. Naturally, we grew curious about his mental process of selection. We picked his brain while he showed us his favorite tools and curiosities around his desk as well as the contents of his bag.
Graphic Designer
Graduated from Tokyo University of The Arts in 1979, majoring in design, and completed his master’s degree in 1981.
Joined Dentsu, Inc. before establishing the Taku Satoh Design Office in 1984.
Created product designs and branding for Oishii Gyunyu Milk, Lotte XYLITOL Gum, and much more.
Currently active across a broad spectrum of projects, including general direction for NHK Educational TV’s “Design-Ah” series and art direction for “Nihongo de Asobo.”
Current director of design museum 21_21 DESIGN SIGHT in Tokyo.
Taku Sato Design Office Website

1. Black leather wallet / 2. Lip balm / 3. Wireless earphone / 4. Smartphone / 5. Pouch (to organize small items such as earphones or USB cables) / 6. Toothpick case / 7. Portable USB cable / 8. Black leather card case / 9. Orange sunglasses case / 10. Hobonichi Techo (TS 2017 Black Domopack cover)

1. Original memo rack / 2. Insulator paperweight / 3. Whiteout / 4. Wooden paperweight / 5.Rotring / 6.Mug / 7. Pentel marker / 8. Pilot V cone / 9. LAMY ballpoint pen / 10.Cutter



This is Pentel’s marker. Black and red are essentials. The light blue is the original color we made for 21_21 Design Site.




A Look Inside Taku Sato’s Techo
Taku uses Hobonichi Techo every year. We asked him to show us the contents of his techo from 2017.

2017-10-12-Thu