Part1
It started with “I want one.”
2016-12-06-Tue

minä perhonen is a meticulously-designed clothing brand beloved by many people for its use of original textiles. This special panel by Shigesato Itoi and designer Akira Minagawa was held during minä perhonen's special gallery event to celebrate the brand's 20th anniversary. They discuss the origins of the Hobonichi Techo, the important points of creating clothing, and other topics that popped up during their casual conversation.
Fashion brand created by designer Akira Minagawa.
First founded in 1995 under the name minä. Opened the first shop in Shirokanedai, Tokyo in 2000, and renamed the brand name to “minä perhonen” in 2003. Opened a total of 9 shops across Japan, with a new location in Daikanyama in April 2016, a new shop in the Spiral building in Aoyama, Tokyo in July 2016, and a location coming to Kanazawa.





会場(笑)
[Audience laughs]


2016-12-06-Tue