Hi, this is Asako.

Today I want to show you the “POTR: Mini Wallet - Stroll Jr.”

The “POTR: Mini Wallet - Stroll Jr.” looks just like a tiny version of the “POTR: Stroll” cover for planners, but it’s easier to show you than explain. So here it is.



That little orange one on the right is the Mini Wallet.
The ones in the middle and on the left are covers for the Cousin (A5 size) and the Original (A6 size) planners.

I already thought the “Stroll” cover looked like a mini bag and was very cute, but this takes “mini” even further. How cute!

And it’s not just the way it looks - it’s made with the same material as the planner covers, the handle has a snap button, and it opens and closes with a double zipper, so it really matches the cover in all the little details, too.

Out of all the matching parts, the one I like best is inside the wallet.



Just like how a planner fits perfectly inside the cover, this mini wallet comes with
a little notebook tucked inside. It’s the same 3.7 mm graph paper as the planner notebooks.



Also, the Mini Wallet comes in carrot, green, and purple, and the notebook inside matches the color of the outside.


The notebook itself uses Tomoe River paper, and even though it’s small, it has 96 pages ? so you can write a lot in it.

When I held this Mini Wallet in my hands, it was just too cute. But I didn’t know how else to describe it ? I mean, all I could say was 'cute!' So I ended up making a little stationery set to show what I meant.

It might seem sudden, but here it is.


From left to right: scissors, cutter, correction tape, two pens, mini envelopes, and writing paper.

So, what do you think?
I hope this helped you get even a tiny sense of just how cuteness this little thing is.

And actually, I didn’t just line them up because they’re cute - they all fit inside perfectly.





That’s when I realized again - this Mini Wallet isn’t just small and cute. It fits more than you might expect.

So, even though it might feel like a bit of a splurge, I really think it works great
as a pouch to carry little stationery items along with your planner.

First up, the outer pocket. You could use it to store thin items like double-sided stickers or stencils.



Now for the inside. In the zipper pocket, you can keep tiny things like flake stickers that might get lost otherwise.



And this is something I totally missed until today - there’s another pocket right behind the zipper one! It’s just the right spot for skinny washi tape.



And then you can also fit things with thickness like like Deco Rush or Pochitto6,
mini correction tape, a cutter, pens...



It still fits all of them.



Everything fits in perfectly.





It’s just as good as the planner cover when it comes to storage, so if you want to keep all your
little planner supplies together and carry them neatly, I totally recommend this item.

Of course, just like the name says, it also works great
as a mini wallet. So if you’re interested, definitely check it out.


---Products Introduced ---
POTR/Mini Wallet - Stroll Jr.
POTR/Stroll (Black)
Penco Bullet Ballpoint Pen Light
0.7mm
Mini-Scissors: Pocket Secretary
Hobonichi Double-Stick Tape

Hobonichi Stencils

Hi there! This is Nakamai.
Today, I’d love to introduce you to the Hobonichi Frame Stickers! Have you used them before? I just started using them this year, so I’m still a beginner ー but I’m completely hooked now, and excited to tell you what I love about them!



So, what are they exactly? Well, just like the name says, they’re stickers where you can write in the date yourself. They’re perfect for adding to blank pages, like memos or the graph pages in your Day-Free.



Here’s what they look like when you use them. (This is in Day-Free/A5)



Each set even comes with writing samples! Which is super helpful for someone like me who isn’t the best at decorating ー I can just copy the examples and it still turns out cute. That alone makes these feel like a win.



There are 25 different frame designs ー stripes, polka dots, wavy ribbons, and more. You get four of each, so that’s 100 stickers in total! I love peeling them off and sticking them in. It’s just fun.



I like my dates to stand out, so I usually write them in using a fine-tipped sign pen.



As for how I use them ー I have a few planners I use throughout the year. A five-year diary for journaling, the HON (A6) for work notes, Weeks for my reading journal… And this year, I started one more notebook ー something I call my “Goal Notebook.”

It’s where I write out everything I want to achieve this year,　plus the steps I’ll need to take to make it happen. Since it’s not something I update every single day, I chose the Day-Free Book A5 Size for that flexibility. But even then, there are times when I just want to write the date.

One of my big goals for this year is to watch as many classic movies from around the world as I possibly can. So I’ve been using the Frame Stickers to mark the date every time I watch one. So far, I’ve watched “Indiana Jones,” “Jurassic Park,” “Back to the Future”…



And I’ve been loving it. I got so into it that I didn’t stop at just watching them ー I ended up writing my thoughts into mini reviews, putting them together into a book, and even releasing it for sale. Why not do what you love, right?

By the way, I watched “Titanic” for the very first time in 2023. It really moved me, and I wanted to record that moment too. (That movie’s amazing.) (No wonder everyone’s seen it. I get it now.) So I wrote “2023” above the sticker and jotted down my thoughts right there. You can use them that way too!



And you can definitely use more than one on a page.


This year, with these Date Frame Stickers by my side, I want to keep chasing my dreams one by one. I really recommend them.

---＊The Products Introduced ---
Hobonichi Frame Stickers
Day-Free Book A5 Size

Hello there. This is Tsuruki.

The cherry blossoms around our office are in full bloom, but Tokyo’s been caught in a string of chilly days. At this rate, the season might pass us by before we even get to enjoy a proper Hanami... In the meantime, I’d love to show you a beautiful cover by Hiroko Kubota: The Tone of Illuminated Flowers.

Even the trees and grass feel like they’re part of the dream.
What you see here is a path lined with cherry trees. The petals are mostly a soft, pink-tinged white, with touches of deep pink, blue,
yellow ー even red. As I look at this mix of colors, I’m reminded of that little flutter in my heart when I see cherry blossoms in real life.

The way the petals are drawn, they feel different every time I look. Sometimes like a wild spring gust sending blossoms flying. Other times, a gentle breeze letting them fall like snow. How do you see it?



Cats walking their bikes home. Just an ordinary moment ー but the kind that quietly stays with you.



On the back, there’s a mouse playing a harp under the moon. Flip the cover over, and suddenly you feel it ー like the music was always there.





Even the butterfly stoppers and inside pockets are filled with fluttering petals. Kubota’s artwork feels like a page from a picture book ー full of quiet stories. And when those little stories spill into every corner, it’s like the world keeps unfolding.



Here’s one more hidden detail: a white charm shaped like a cherry blossom petal, hanging from the bookmark.



My favorite part? This little spot inside the cover ー almost completely hidden once the planner’s in. It’s a bright, fluorescent yellow, like moonlight slipping through the cracks.



I managed to catch a bit of sun and snapped a photo with the cherry blossoms. Memories, new beginnings, fresh feelings ー
The Tone of Illuminated Flowers is a cover that brings all of spring back to you.

See you again in the next update!

---＊The Products Introduced ---
Hiroko Kubota / The Tone of Illuminated Flowers A6 Original Size
Hiroko Kubota / The Tone of Illuminated Flowers A5 Cousin Size

Hi, this is Hirano again.
Today’s featured item is...

Taut Zipped

Just how taut is it? Let’s compare it with a standard Zippers cover.
First, take a look at this.


Same Original size, but more compact.

Wow, so small! On the left is the Original-size cover, Taut Zipped (Cafe au Lait Plaid). And for comparison, on the right is mina perhonen / pomppia (Light Blue).

Looking at the actual numbers:
- Taut Zipped: 6.85" × 5.63" (174mm × 143mm)
- Zippers: 7.72" × 6.26" (196mm × 159mm)
That’s a difference of about 0.87" in height and 0.63" in width ー roughly the height of a 100-yen coin.

Now, let’s compare the thickness too.



Hmm, can you tell the difference in the photo? The Taut Zipped is 1.06" thick (27mm), while the Zippers is 1.18" thick (30mm). A slight 0.12" difference, but if you’ve used a Zippers cover before, I’d love for you to hold this one in your hands sometime.



Gripping it like this, I thought. “Wait, this feels thinner than what my hand remembers...” Back in 2014, I used a Zippers cover, but this one feels so much slimmer. Curious, I checked my old Zippers cover at home and realized ー it was stuffed full!


I had no idea I crammed this much in!

I used to paste all sorts of things into my Hobonichi Techo and stuff the pockets with even more. That’s just the kind of person I am ー if there’s a pocket, I’ll fill it. So for me, the difference felt way bigger than just 0.12".

The Taut Zipped is designed to stay compact, with fewer pockets to keep its sleek shape.


Two card pockets on the left side of the cover.


No pockets on the right, but you can tuck in small papers.

The inside is made with genuine leather, giving it a firmer structure. This stiffness helps keep it from bulking up. If you only need to carry a few documents or stationery items, this is a great choice for minimalists.

The Taut Zipped (Cafe au Lait Plaid) comes in both Original and Cousin sizes. There’s also a matching tote bag ー so you can load that one up instead!

See you next time!

---＊The Products Introduced ---
Taut Zipped (Cafe au Lait Plaid) A6 Original Size
Taut Zipped (Cafe au Lait Plaid) A5 Cousin Size
Tote Bag (Cafe au Lait Plaid)

Hello, this is Kawabata.

I want to introduce the "Tragen" planner cover. It has a simple and sleek look but features a trifold design with plenty of storage pockets. It’s perfect for those who want to carry stationery and cards along with their planner.

Until now, it was only available in black, but with the release of "Hobonichi Techo 2025 Spring," new colors ー Oakmoss and Red ー have arrived! More and more people in our office are using the new colors. I asked two of them, whose setups caught my attention, to share how they’re using their covers!

【Shirato’s Tragen Cover】
The first person is Shirato, who manages production for the planner team. What’s inside their Oakmoss Tragen cover...?



They carry a HON (A6), along with plenty of stationery and even a calculator! "The Tragen cover has pockets on the front, back, and inside, so as a stationery lover, I end up putting in a lot of things!"



Even when closed, the cover looks so neat. "I customized it with a Hobonichi monkey patch I got at the Hobonichi’s Joys of Life shopping event and a Sleepy Sheep keychain."



In the zippered front pocket, they keep pens, mini scissors, glue, a measuring tape ー and even a little 'snake' peeking out...! "This snake is actually a cord organizer for charger cables. The Tragen cover even fits bulkier items like this."





This cover has a magnetic closure. Taking advantage of that, Shirato keeps clips neatly stored inside the pocket. What a great idea!



"I was looking for a cover that fits the HON (A6), and the Tragen cover turned out to be perfect. In the card pockets on the left side, I store bandages, sticky notes, and cards."



In the easy-access back pocket, they keep frequently used items like a calculator, sticky notes, and a coaster.



【Ota’s Tragen Cover】
Next, I talked to Ota from the product team, who uses the other new color, Red! Ota mainly works on "weeksdays," a collection of various items created in collaboration with stylist Masako Ito and Hobonichi.





Ota has been with the company for 17 years. Though not part of the planner team, they’ve been using the Hobonichi Techo since 2003, before even joining the company. "I don’t really care about formats like the one-day-per-page or weekly left layouts ー I just pick the cover I like each year. This year, I instantly fell for the Paddington Weeks.

I never used a cover before and always carried my Weeks as is, but the Red Tragen released this spring was just too cute… So, I’m using a cover for the first time in a while. It goes perfectly with the Paddington cover!"



Ota likes to carry only the essentials. When I asked to see what’s inside, there were pens, sticky notes, business cards, message cards, and a "Hobonichi Template" featuring Coji-Coji (Loft exclusive). "I love how the Tragen cover lets me organize everything neatly while keeping it compact."



"I find the front pocket especially useful. Since it has a 'bottom,' pens and other items don’t fall to the back, making them easy to grab."



"Sometimes I even slip my phone into the back pocket. With this cover, I can carry my planner, stationery, business cards, and phone ? all my work essentials ー making it super convenient when I’m on the go. And this Red color ー just carrying it around lifts my mood, and I often get compliments on it, which makes me happy!"



Whether you like carrying lots of things with your planner or keeping it neatly organized, the Tragen cover is a great choice. Why not pair it with your favorite planner and give it a try?


The two of them just happened to be wearing outfits that matched their planner covers.

What will be featured in the next Planner News? Stay tuned to find out!

---＊The Products Introduced ---
Tragen (Oakmoss) ［A6 Original Size］
Tragen (Red)［Weeks Cover ］

Hello! This is Shioguchi.

Today, I’m showing a casual planner cover with an elastic band,
"Only is Not Lonely."



This planner cover is designed without the usual pockets or butterfly stoppers, making it incredibly lightweight and sleek to carry.


●Shioguchi’s Favorite Points!

(1) Very Slim



Without inner pockets, it stays thin and minimal.



There are no pockets, but you can tuck papers into the flap. And if you ever feel like you need more storage, the "Add-on Pocket" is a great option. Let’s compare it with a butterfly stopper-style cover.



This time, I compared it with a fabric cover. It’s noticeably slimmer!


(2) Super Light



The material is synthetic leather. It’s lightweight and easy to use, yet it has a refined look.


(3) Secure Elastic Band



This elastic band does an amazing job. It keeps your planner from opening in your bag and helps keep everything compact and neat.


(4) Simple & Minimal Design



I love the clean design that makes the cover’s message stand out. The gold-foil "ONLY IS NOT LONELY" text on the cover has a refined look, making it great for business settings too.



Inside, there’s a hidden message: "Happy Nothing Special Day!"

The cover comes in two sizes: Original (A6) and Cousin (A5).



Each size has a different color ー A6 is a deep green, while A5 is a chocolate brown.


●Perfect for These Users!

I especially recommend it for…

(1) "Day-Free" and "Avec Books" Users



It pairs perfectly with the already light and slim "Day-Free" and "Avec Books" planners.



Even with the cover on, it stays this thin! It feels great to use.


(2) Hobonichi Notebook Users



It also works great as a notebook cover.



Hobonichi notebooks that fit this cover come in graph, lined, and blank styles. I personally use it this way ー I keep an A5 graph notebook in this cover for work. It’s perfect for jotting down ideas and taking notes.



The one I use is actually last year’s model. It doesn’t take up space when left open on my desk, and when I move around for meetings, I can carry my notebook and pen together. Super convenient.

What will be the theme for the next "Great things about covers and stationary." Stay tuned!

---＊The Products Introduced ---
Only is Not Lonely （Ivy Green） ［A6 Original Size］
Only is Not Lonely （Chocolate） ［A5 Cousin Size］

Hey everyone! It’s Higashi.

Today, I want to introduce you to the Hobonichi Weekly Calendar 2025.



The Hobonichi Weekly Calendar 2025 is a vertical booklet that lets you see a whole week at a glance. It’s slightly smaller than A6 size, making it a great choice if you’re new to planners or if you need a little more writing space than your current one provides.

△ Each day has three ‘checkboxes’ and a ‘24-hour timeline.’
I tried using the Hobonichi Weekly Calendar for a week to keep a life log. Before I started writing, I divided the format and wrote down categories on the left.

Here are the six things I tracked:
・small wins
・weather
・breakfast
・lunch
・dinner
・sleep hours



That’s a full week of logging! It turns out you can write quite a lot. Can you believe it? By setting up sections, I actually found it easier to write freely ? it’s kind of a fun trick. Since I had a little extra space at the bottom, I added stickers to represent each day.

The key is to decide what you want to track first, then draw horizontal lines to create sections. Just doing these two things means you don’t have to think about what to write every day, making it easy to keep up with.

This booklet is also super thin ー only 4mm thick ー so it’s perfect for carrying around. You can store it with a notebook inside a planner cover...

△ I put my favorite ‘Foodry’ sticker on the cover.
Or slip it into the back pocket of a planner cover...



It even fits in the gap of a book cover.

△ No bulk even from the top view.
Try tucking it into different spots and take it with you wherever you go.

The Hobonichi Weekly Calendar comes in two versions: January-start and April-start. The April-start version begins from the week of Monday, March 31, making it a great option if you’re looking to start fresh in April.

We’ve got plenty more recommendations from the Hobonichi Techo Team, so stay tuned for next time!

---＊The Product Introduced ---
Hobonichi Weekly Calendar 2025

Hi, I’m Tsuruki.

Today, I want to introduce some SPY×FAMILY items.



There are so many SPY×FAMILY items! From planners to stationery, there’s a lot to choose from ー but today, I picked three cute and useful stationery items.

First up is the Mini Letter Memo Set.





This is a tiny palm-sized memo set featuring Anya and other characters. It folds into three, and the little cutouts ー shaped like a star (Stella) and a peanut ー let the illustrations peek through. So cute!


△ Look at how their faces peek through. Too cute!

You can give it to someone, or stick it in your planner.





It’s simply adorable and makes you happy. And since it has that little extra step of "opening," you can write something a bit embarrassing to leave behind ー without feeling too shy about it. Even just opening it is fun!

Next up is the Sparkling Sticker Set.


△ I wish I could capture how sparkly they are. They shine!

△ Comes in a slider case.

This set includes 15 stickers in various sizes, featuring different SPY×FAMILY scenes ー all in super sparkly designs. They’re so cute and shiny that I almost couldn’t bring myself to use them…



But because they’re so sparkly, I finally took the plunge and used one for a special plan ー and it really boosted my excitement!



The slider case they come in is also perfect for storing small items.

Last up is the Hobonichi Stencil ー SPY×FAMILY.





You’ve got to try this. When you trace the stencil, your pen naturally glides along the shape, which feels surprisingly nice. It makes drawing lines really fun.
And you can create adorable little illustrations, too.
The only tricky part is filling in the hole for the ‘P’ in the peanut ー but even that adds to the fun.

These SPY×FAMILY stationery items are easy to use and bring a little extra joy to your daily planner time. Highly recommended!

---＊The Products Introduced ---
Mini Letter Memo Set

Sparkling Sticker Set

Hobonichi Stencil ー SPY×FAMILY

Hi, I'm Hirano from Techo Team.

The weather in Tokyo is still all over the place, but it’s starting to feel more like spring. Sometimes, it suddenly goes back to winter, which can really throw off your body, but that just gives you more to write about in your journal.

This series is where crew from the Hobonichi Techo team share the great things of covers and stationery. Today, I'm introducing a Weeks that’s perfect for spring ー ”Cherry.”



The Bow & Tie series, made with woven fabric used for neckties, has been a staple for over 10 years. The design changes every year, and this year's ”Cherry” has a watercolor-like feel to it.

Let's take a closer look. Zooming in…



The details are just stunning. I've been in charge of writing about the Bow & Tie series every year, and when I saw this fabric, I thought, ”Wow, they’ve really taken it to the next level!” The cherries have the perfect shape, complete with shading, and even the leaves and flowers are carefully detailed. The fabric’s base is light blue, and the other threads used are green, red, dark red, white, brown, and yellow. Just six colors, yet the level of detail is incredible.

Since this series is made by cutting from a large woven fabric, every single cover has a different pattern. Let’s line up three of them for comparison.



From a distance, they may look the same, but if you take a closer look, you’ll see the differences. When you get yours, be sure to check it out. Some covers have cherries overlapping the ”2025” on the front, while others might have cherry blossoms on the spine. No two are exactly alike.

Now, let’s take a look at how this fabric is made ー here’s the back side.



Look at all those colorful threads. It’s like a river flowing across the entire fabric, not just where the cherries are. Even if you only saw the back, you wouldn’t be able to guess what the front looks like. Even if you get up close, turn it sideways, touch the threads, or even try pulling on them, it’s hard to figure out how these threads come together to form the cherry pattern. But then, I thought about it in terms of swimming, and it suddenly made sense.

Swimming? What does that have to do with anything?
Okay, hear me out.

Imagine six swimmers in the same lane of a pool. Got the image? Now, all of them are underwater. Each swimmer is wearing a different colored cap:
1 = Green, 2 = Red, 3 = Dark Red, 4 = White, 5 = White, 6 = Yellow.
They’re all swimming in the same lane, but their breathing times are different. When they come up for air ー ”Pwah!” ー that’s when we see their caps from above. And that moment of breathing, that’s the color we see on the front of the fabric appears


The texture comes from using so many threads.

For the ”Cherry” pattern, red and green are used a lot. But the yellow thread, which is only in the center of the flowers, is like a swimmer who stays underwater most of the time. That’s why it stands out more on the back. Whether a color is used a lot or just a little, the length of thread needed is always the same.

This explanation helped me understand it, but I wonder if it makes sense to you… You don’t have to get the technical details, but it’s not often you get to see the back of a fabric like this. I hope this gives you a sense of just how intricate the weaving process is. If you ever get your hands on a Bow & Tie cover, try imagining what the back looks like too!

We’ll keep sharing our favorite covers and stationery in this series, so stay tuned for more.

---＊The Product Intorduced---
Bow & Tie / Cherry Weeks

Hello, this is Iwasawa from Techo Team.

Today, we’re starting a new series, “Great things about covers and stationery.” Now that we’ve been using our 2025 techo and stationery for a few months, there’s even more we want to share! We want you to know! So, the Techo Team will be sharing what makes each item special.

First up, I’ll be introducing the Masamune Kusano × junaida Weeks, “Through the Purple Night.”



Look at this artwork! It’s a mysterious purple forest, but if you look closely, you’ll spot animals like cats, deer, and horses (even a snail!), along with planets and beautiful flowers, all painted in watercolor. This illustration was originally created for the picture and poetry book “Himitsu Stranger.” The book features stories illustrated by junaida, each inspired by the lyrics of songs written by Masamune Kusano from Spitz’s album “Himitsu Studio.”

When I first heard about the book’s release, I felt excited to see a collaboration between Spitz and junaida, two of my favorite artists.


Right: The illustrated songbook “Himitsu Stranger.” It’s a little worn from being read so much.

And when I finally saw the book, all I could say was, “Whoa… this is amazing.” Seeing the lyrics in visual form made the songs feel even bigger. I’d listen to the album while flipping through the book, or just enjoy the songs on their own, or get lost in the artwork by itself. Every time I looked or listened, I’d find something new that made my heart race.

And now, the title illustration for “Through the Purple Night” from that book has become the cover of this Weeks. The artwork is printed on a fabric cover that feels like canvas, so you can carry a piece of that book’s world with you every day.


You can really see the brushstrokes of the watercolor painting.

I asked Hoshino, who’s been using this techo for work every day, what she thinks of it.



“I’ve always loved “Through the Purple Night” as a song, and I like how just catching a glimpse of it while working gives me a little boost of courage. This Weeks also comes with a matching pencil board, so I love that I can have more of its world with me when I use my techo.”


Always by Hoshino’s computer.

Yes! This Weeks comes with an original pencil board, too.


The design of the pencil board set: the front is on the left, and the back is on the right.

We didn’t just want to stop at the cover; we wanted you to experience more of junaida’s artwork. So, we went all in and made it a set. The pencil board design is taken from the book’s illustrations, bringing you even closer to the song’s world. This beautiful Weeks feels like an invitation to a new world. I hope you’ll enjoy it with its special pencil board!

---＊The Product Introduced ---
Masamune Kusano x junaida / Through the Purple Night (Weeks)