Good evening, it's from the Global Sales team! I recently traveled to Boston, USA, to host a preview exhibition for our new lineup!

Our venue was “The Paper Mouse,” a charming stationery shop in Boston with a warm, comforting feel and lovely wooden accents. Remarkably, the shelves and store decorations were all handcrafted by the shop’s owners!

On the first morning, visitors were already waiting outside 30 minutes before the doors opened. Since this was our very first event in Boston, we had the joy of meeting not only local Hobonichi users, but also passionate fans who traveled long distances from states like New Hampshire and Ohio just to join us!

Everyone took their time browsing and picking up the new items displayed across the shop. Expressing comments like, “I came in completely set on what I was going to buy, but seeing them in person has only opened up more options!”



I completely understand that feeling! In fact, the more I look at the techo lineup every day, the more my mind changes — thinking “Oh, this one is great too!” I still haven’t been able to narrow down my choice for next year’s techo...

To wrap things up, we took a commemorative photo with the wonderful team at The Paper Mouse in front of the store!

Sales for the Hobonichi Techo 2027 lineup have officially kicked off today at Loft stores nationwide across Japan!
Last night,and we busy setting up the window display at the underground entrance of Shibuya Loft.



And this year, a special pop-up area was set up right by the store entrance!

Long queues had already formed ahead of the 11:00 AM opening, and as soon as the doors opened, the sales floor was bustling with excitement! Trying our best not to get in the way of shoppers, our hearts warmed as we watched everyone enthusiastically picking out their techos and stationery.

At Ginza Loft, which we visited later in the day, vibrant Hobonichi Techo electronic billboards was displayed right above the checkout counters on every floor!

To everyone who picked up their items at Loft today, let’s enjoy 2027 with our techos together!

A regular visitor who stops by Tobichi Kyoto every year came in today and showed us the techos they're currently using!

Since this year marks the fifth and final year of their current 5-Year Techo, they came to the store today to pick out their next one!



In the 5-Year Techo, they print photos from each year and pastes them onto the endpapers. Looking through their photos, you could tell what wonderful time she's spent, which warmed our hearts.



In the HON, they keep a daily illustrated diary. The charming drawings are so soothing you just want to sit and admire them!



For the Cousin’s weekly pages, they write brief headline-style summaries of each day’s events, then uses the weekend to reflect back on the whole week. They mentioned that they had long struggled with how to best utilize the weekly pages, but recently hit their stride with this new approach.

This year marked their 16th year using the hobonichi techo! Hearing how they continue to try out new ideas and find fresh ways to enjoy their books every single year was such a joy — and truly inspiring for our own techo setups!

We hope everyone is enjoying their launch day shopping so far! Once you’ve picked out your own techo for the year, why not look for a gift for someone special? Actually, this years collection includes the Hobonichi Techo Gift Wrap Bags. They're perfect for just such gifts.



These bags make it easy to wrap techo books, covers, and stationery items all by yourself. They come in two sizes: Small and Large. We’ve refreshed the design with updated ribbon colors and shapes! Simply pop your items inside and tie the ribbon snugly at the top — and just like that, you have an adorable single-handle gift bag ready to go.



It's use doesn't end after it's been handed over either. The recipient can reuse the pouch to store stationery or organize small travel items as a handy, casual bag.

In fact, I’m planning to gift the Moomin weeks to some childhood friends I haven’t seen since kindergarten and elementary school when we catch up next month. I'm hoping it'll help to explain what kind of work I've been up to recently.

When picking out gifts for your loved ones or friends, be sure to make good use of the Hobonichi Techo Gift Wrap Bags!

Have you had a chance to check out the special Moomin Series feature page that went live on August 7?



It’s a charming page filled with many beloved friends from Moominvalley, but there’s actually a little hidden surprise tucked inside!
(Please note: This feature is only viewable when visiting the site on a desktop browser.)

Take a look at the bottom right corner of the page — see how that little key icon is swaying back and forth?



If you click on it... characters start popping out from all over the screen!





Many more characters appear at random beyond the ones shown here. We hope you enjoy playing around with this little trick as you search for your techo partner!

There's way more than what I've introduced here, and they appear at random, so please enjoy playing with this feature as you search for your techo partner.

*Note: Depending on your browser or viewing environment, this feature may not display properly.

© Moomin Characters™

Do you ever have moments where you think, “Blank pages keep piling up lately,” or “I have absolutely nothing to write about today”? (I know I do... all the time!)



For times like those, allow us to introduce a bonus page included inside the Original, Cousin, and Weeks techo books: “Phrases to Break That Writer's Block.”



We’ve filled the page with speech bubbles packed with ideas to help give you something to write about in your techo.

As you glance through them, you might find one that makes you think, “Ah, I could write about this!” or “I definitely want to jot this down!” It might also be fun to pick whichever speech bubble happens to catch your eye on any given day.



If I were to pick one today, it would probably be “Ah, I can’t decide!” Now that the Hobonichi Techo 2027 lineup is officially live, I still can’t decide which cover to get. The more I look at them, the longer my wishlist grows, and I just can’t narrow it down to one!

Once your techo book arrives in your hands, please be sure to give this page a look!

Hello! For those of you who have already picked up your 2027 techo, you’re probably flipping through the pages right about now. With that in mind, allow us to give you a quick preview of one of this year’s bonus pages!



This page, titled “Useful Sign Language Phrases,” introduces simple, practical signs alongside thoughtful ways to approach communicating your feelings. The key point is how easy and memorable they are. it is.

Now, does this illustration style look familiar?



It was drawn by Taro Yabe widely famous for his beloved manga The Landlady and Me (published by Shinchosha).

Along with learning the hand gestures, be sure to pay close attention to learning the facial expressions, too! *Smile*

This bonus page is included in the Japanese-language editions of the Original, Cousin, HON, day-free, and Avec techos.

This has been reporting from the scene.

We met a customer today who mentioned that while they used a standard Weeks this year, they are switching to the weeks Mega for next year because it features roughly three times the number of memo pages! They have so many things they want to write down and paste into their book that even after carefully rationing their memo pages throughout the year, they still ran out of space!

Their plan for 2027 is to pair their Weeks Mega with a Clear Cover, tucking a PUPPET SUNSUN sticker inside so it stays visible as a fun little accent.

Even with all those extra memo pages, the Weeks Mega maintains a remarkably slim profile. It fits into regular weeks covers, and while it can be a bit snug, it also fits inside the weeks Clear Cover for Weeks.
(Please note that the Sneaker edition cannot be used with the Clear Cover due to sizing differences.)

The 2027 Weeks Mega lineup features nine cover additions across three distinct series: Colors (5 designs), Sneaker (2 designs), and Bow & Tie (2 designs). Every design is classic, practical, and versatile — making them a wonderful canvas for custom touches and personalizing!

Included inside every Hobonichi Techo 2027 book is a small illustrated card.



Inspired by theme of the Hobonichi Techo 2027 lineup, “LIFE GROWS.,” the illustrations on this card depict things that grow, develop, and foster deep affection over time. We were lucky enough to get a peek at the rough sketches created during the design process, so allow us to share a bit of its journey here!









“What are things that bring joy as they grow? Things that get bigger, take shape, expand, or show visible changes over time...”
At first, aside from the techo and acorn motifs, nothing was set in stone. Looking through the early sketches, you can see how ideas were gradually organized and brought together into a cohesive concept.

On top of that, the finished card actually has a fun little trick built into it!



The sparkling ring in the center can be popped right out of the card! The inner section stamped with “LIFE GROWS.” pops out as well. Once your techo arrives and you’re ready to start using it, why not try slipping the paper ring onto your finger?

Hello! It's Komata.
Did you know that for the past few years, we’ve been distributing a free little leaflet at Hobonichi Techo retail spaces?

This year, from the techo team have created a luxurious, 27-page full-color booklet titled “The Hobonichi Techo Guide to Choosing & Using.” It’s available in both Japanese and English to help you pick your techo companion!



Tada! Look for the cute cover, which shares the exact same color palette as the Colors cover “Blue Parasol.”



The illustrations were drawn by Kanako Kagaya, an artist we previously collaborated with on a lovely Cover on Cover. Even the back cover is super cute...!



This booklet is packed with essential information tailored especially for those encountering the Hobonichi Techo for the first time, answering questions like:
・“What is the hobonichi techo?”
・“How should I choose one?”
・“How is everyone else using theirs?”



We also feature eight full pages showcasing real-life usage examples from our users!



On the very last page, you’ll find a “Techo Diagnostic Chart.” If you’re wondering which book format to pick for 2027, this chart is a great place to start!

You can find this booklet at stores that carry the hobonichi techo, including TOBICHI and Loft in Japan. Overseas stockists have the English edition available, so if you spot one, please pick it up and take a look!