2027Sales Ranking

The hugely popular English-language edition of the A5 size Cousin came in at No.1. The English Original book took second place, with the Japanese Cousin behind at No.3. The Avec landed at No.4 and No.8, and the Day-Free at No.5 and No.6; in both cases, it was the larger A5 size that ranked higher. This year, the 5-Year Techo also made a standout showing in the rankings.

For the Original size (A6) covers, Yumi Kitagishi took the No.1 spot, followed by Akiko Miyakoshi at No.2, putting covers featuring the work of a Japanese illustrator and picture book artist at the top of the list. The V&A Series at No.3 and Moomin at No.4 and No.8 are no surprise, as they have been loved around the world for generations. From the cuteness of PUPPET SUNSUN to the beautiful embroidery of minä perhonen and Yoshie Watanabe’s delicate floral pattern, which makes a striking impression, it looks like wonderful designs from Japan are finding fans overseas. From our popular Colors series, Bordeaux Terracotta and Blue Parasol made the ranking.

The ranking for the Cousin size covers looked a lot like that for the Original size, with Yumi Kitagishi, the V&A Series, and Akiko Miyakoshi taking the top three spots. One of Yumi Kitagishi’s covers from last year also made the list, showing how popular her work is. The Colors series, which draws enthusiastic support from customers overseas every year, ranked No.4. PUPPET SUNSUN is gaining more attention abroad, while minä perhonen and Moomin continue to hold their own as steady favorites.

Hiroko Kubota’s HON, with the kind of design you would want to collect every year, took the No.1 and No. 3 spots. At No.2 and No. 5 are the V&A Series, a first-time collaboration this year. With a rich, elegant look reminiscent of a classic European hardcover notebook, it clearly spoke to many of our customers. This year, the Bow & Tie series with its woven sheep motif also continues to enjoy steady popularity. Yumi Kitagishi makes her long-awaited HON debut; her design, depicting a “book house” where little animals make their homes, is a perfect match for the HON.

Moomin took both the No.1 and No.6 spots for the Weeks. Although English editions are available, many customers chose the special Japanese editions, which feature quotes and illustrations from the Moomin novels on their pages. Just like the rankings for the covers and HON, Hiroko Kubota and the V&A Series ranked near the top. From the Colors series, the fresh tones of Sea Glass led the way, followed by Pink Sapphire and Midnight Blue. Yumi Kitagishi, whose designs are popular across every type, came in at No.5. The Bow & Tie Sheep Sheep Sheep, with its woven sheep, and Akiko Miyakoshi, making her debut this year, have also been well received.

The first-ever patterned design in the Tragen series known for its roomy tri-fold style, Bitter Plaid, came out as the top pick. Transparent covers seem to be in especially high demand this year, such as beautiful people, which lets you enjoy different looks depending on the color of the Weeks you slip inside, and Alettone, made of PVC for a light, easy carry. Alongside standard series like Tragen and Alettone, minä perhonen continues to be a hit across every item type.

The first-ever printed cover made specifically for the Hobonichi 5-Year Techo that launched last year, Hiroko Kubota’s The Sea’s Dream at Dawn, has won the hearts of so many. At No.3 is a box set that includes an embroidered cover and a pencil board designed by iyo okumi. The Moomin and leather covers have also been popular.

The Weeks size Clear Cover, a favorite every year, took the No.1 spot. Items printed in the same colors used in the techo book daily pages, such as the Index Stickers at No.3 and the TSUKI no IRO stickers and sticky notes, are also drawing a lot of attention this year. The practical Hobonichi Pencil Boards, Cover on Covers, stencils, and the newly released Hobonichi Techo Mini Keychain made the ranking.

The Bow & Tie: Sheep Sheep Sheep, with its woven sheep motif, took both the No.1 and No.2 spots. Natal Design came in at No.3 with a material and style unlike anything we have offered before, showing how much attention it has been getting. Close behind were Moomin’s Little My Everywhere!, which is popular in Japan as well, the charming illustrations of Hiroko Kubota and Toshiyuki Fukuda, and the clear-type Clear Plaid.